Freyung is a rural city in Bavaria, with a strong sense of community and culture. The branding for their on-demand ridepooling service, freYfahrt, draws from the traditional Bavarian colours of blue and white, while the pop of the red symbolises innovation and movement.
The freYfahrt illustrations are quirky and friendly. Drawing from the nature that surrounds Freyung, all illustrations and icons are centred around the mountains.
After the initial brand was developed, I oversaw the roll-out of the brand into multiple deliverables over print and web.