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Stay Safe

Behaviour change campaign designed for Vancouver Coastal Health.

Campaign Design

Campaign Design

A behaviour change campaign sponsored by and designed for Vancouver Coastal Health (VCH) to improve safety for Residential Care Aides.

Problem Space

Problem Space

High injury rates amongst Residential Care Aides (RCAs) while lifting patients in and out of bed, despite having a good understanding of the lift sling operation, were leading to high staff turnover and injury costs for the health board.

Research

Research

To understand why injuries were happening so frequently, we worked closely with the RCAs through job shadowing and co-creation activities. We found that RCAs felt quite solitary in their work, and lacked a sense of community. Without such community, care aides are less inclined to ask for help when needed and often end up working alone, increasing the risk of injury.

Stay Safe

Stay Safe

Stay Safe is the result of our findings, a behaviour change campaign focused on building a sense of value and togetherness within the RCA community. By encouraging the sharing of tips and tricks, reminding each individual what or who they stay safe for, and bringing new light to personal health and safety, we were able to connect with the group and begin a conversation around safety.

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Safety First

Safety First

The campaign aims to remind RCAs that their care is just as important as that of their patients. Stretching, taking breaks and speaking up when help is needed are all encouraged through posters and stickers placed around the care facility.

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Implementation

Implementation

Vancouver Coastal Health approved the campaign in April 2013, and was carried forward for implementation in 14 facilities across British Columbia. To aide in this process, a facilitator guide was created.

Acknowledgements

Acknowledgements

In collaboration with Lan Yan and Craig Fleisch