Brand, web
door2door is a mobility start-up in Berlin, developing on-demand ridepooling technology to reduce the number of private cars on the road. As design lead for the rebrand, I helped shape an identity reflective of the visionary, impactful and collaborative nature of the company.
Interviews with the founders and team helped us craft a brand that would speak to the target audience and set door2door apart from the growing list of competitors. The full process can be read about in this blog post. The door2door brand was nominated for the 2019 German Brand Award.
Brand illustrations are built from a library of shapes inspired by city infrastructure: roads, roundabouts and bridges. This modular system is reflective of the company product offering and adheres to a key principle of simplicity. The illustration style can best be seen in the door2door twitter.
The door2door website reflects the optimism of the brand, showing a window into what a world with fair, sustainable and accessible mobility could look like.
Brochure created to highlight the three-step product cycle. Created in close collaboration with marketing, sales, business development and product teams.
Creative direction: Vincent Rieß
Designers: Emmeline Meborn-Hubbard and Allegra Parlavecchio